“Yorimichi Club” is a casual gathering where you can engage in conversations that are a little out of the ordinary, with people you might not usually meet. From January to March 2025, we’re collaborating with the nonprofit Japan Hospitality Management Association (JHMA) for a special series. This time, we’ll delve into the theme of “OMOTENASHI × Money” and uncover its deeper meaning.

It’s an opportunity to hear authentic, thought-provoking stories you won’t encounter elsewhere, connect with experienced practitioners, and begin something new – all while having fun! Whether you come alone or with friends, you’re sure to leave with new connections and inspiration.If this theme piques your interest, why not take a little detour on a weekday evening and join us?

With increasing inbound demand, Japan is welcoming more foreign tourists than ever before. The number of foreigners working in Japan is also on the rise, alongside expanding business opportunities with international partners.At the same time, Japan is highly susceptible to natural disasters, including frequent earthquakes and a growing number of torrential rains. In this context, effective disaster preparedness is crucial to sustaining “OMOTENASHI” (hospitality) and ensuring safety for all.

How can we establish safe and secure environments at both the local and operational levels? And how can we effectively navigate crises when they occur? This session, featuring expert guest speakers, will delve into these essential topics, offering valuable insights and practical strategies.

At the start of the session, we will introduce key initiatives from the Minato City Industrial Promotion Center, along with activities of the Creative Guild, which evolved from the Yorimichi Club. After the main program, enjoy a networking session where you can connect with guest speakers and fellow participants. To ensure you gain valuable insights and meaningful connections, Shibuya, Gild Master of Creative Guild will be on hand to facilitate and support the event.

Drinks and snacks will be available at the venue for an enjoyable in-person experience. For those unable to join onsite, the event will also be streamed online. You’re welcome to participate in “radio mode,” listening at your convenience. Flexibility is key—feel free to join or leave whenever you like. Additionally, AI-powered live translation subtitles will make the event accessible and engaging for international attendees.

We look forward to having you drop by Yorimichi Club!

GUEST SPEAKERS:

○Ryuichi Asano  CEO, ZOAS Co., Ltd.
Ryuichi Asano brings extensive experience as a police officer and bodyguard, combined with advanced crisis management training in the United States. He served as the Head of Crisis Management and Security for Nike Japan during the 1998 Nagano Olympics and the 2002 FIFA World Cup.In 2007, Asano founded ZOAS Co., Ltd., specializing in crisis management consulting. He is also active as a mission trainer for the Japan Self-Defense Forces and earned a doctorate in management in 2016.

○Kenji Ishibashi：Creator of “Disaster Monster”
Kenji Ishibashi has extensive experience in crisis management, having worked at a major pharmaceutical company where he oversaw disaster drills and developed BCP strategies. His relocation to Nagano further　deepened his expertise in practical disaster preparedness.Currently, Ishibashi leads initiatives using “Disaster Monster”—a creative tool for learning about disaster risks in an engaging and enjoyable way. He is also actively involved in creating regional value through projects such as AI-powered workshops for children.