“Yorimichi Club” is a casual gathering where you can engage in conversations that are a little out of the ordinary, with people you might not usually meet. From January to March 2025, we’re collaborating with the nonprofit Japan Hospitality Management Association (JHMA) for a special series. This time, we’ll delve into the theme of “OMOTENASHI × Money” and uncover its deeper meaning.

It’s an opportunity to hear authentic, thought-provoking stories you won’t encounter elsewhere, connect with experienced practitioners, and begin something new – all while having fun! Whether you come alone or with friends, you’re sure to leave with new connections and inspiration.

If this theme piques your interest, why not take a little detour on a weekday evening and join us?

Inbound tourism is a major topic right now, with the spotlight firmly on the spirit of “OMOTENASHI”—Japanese hospitality. But what does “OMOTENASHI” truly mean? How can its invisible value be turned into a viable business model? And what role does money play in this context?

This isn’t just a concept for the service industry—it’s a crucial mindset for any organization. By deeply understanding it, you can boost customer satisfaction, improve employee engagement, and ultimately drive revenue and profitability. On the flip side, ignoring its importance could lead to missed opportunities or costly missteps.

In this session, we’ll explore these vital questions with our guest speakers, uncovering the essence of “OMOTENASHI × Money” and its real-world applications.

At the start of the session, we will introduce key initiatives from the Minato City Industrial Promotion Center, along with activities of the Creative Guild, which evolved from the Yorimichi Club. After the main program, enjoy a networking session where you can connect with guest speakers and fellow participants. To ensure you gain valuable insights and meaningful connections, Shibuya, Gild Master of Creative Guild will be on hand to facilitate and support the event.

Drinks and snacks will be available at the venue for an enjoyable in-person experience. For those unable to join onsite, the event will also be streamed online. You’re welcome to participate in “radio mode,” listening at your convenience. Flexibility is key—feel free to join or leave whenever you like. Additionally, AI-powered live translation subtitles will make the event accessible and engaging for international attendees.

We look forward to having you drop by Yorimichi Club!

GUEST SPEAKERS:

○Hiroyuki Egami　　Representative Director, Japan Practitioners of Banking Value (JPBV)CEO, URUU Co., Ltd.
After working in rehttps://hospitality-jhma.org/gional banking and consulting firms, Hiroyuki Egami established URUU Co., Ltd. and JPBV in 2018. Currently, he explores innovative financial models to support a society where everyone can achieve their dreams, collaborating with financial institutions, research organizations, and private companies both in Japan and abroad. He is also a lecturer at Globis University.

○Ai Ogasawara　　CEO, Carbone Alchemy Co., Ltd.Formerly the No. 1 hostess at a club in Roppongi, Ai Ogasawara developed a strong passion for the natural environment after her extended stay in Hawaii. In 2019, she founded the “Earth School” to promote learning about our connection to nature. In 2023, she established Carbone Alchemy Co., Ltd., which focuses on environmental businesses, including the production of synthetic diamonds.