Guild名鑑 No.215　北九州　デミーザ・アンドリューさん

(The English version follows the Japanese text.)

港区を起点にいろんなところで働く・暮らす、楽しい時間を創りたい人たちによるコミュニティCreative Guild。このギルド名鑑では、そんなCreative Guildでつながったユニークな方々をご紹介しています。今回ご紹介するのは、北九州を舞台にSNS・Webマーケティングや動画制作に取り組むデミーザ・アンドリューさん。人のマニアックな“好き”を見つけ、その熱を伝わるコンテンツへ編集し、来訪や体験、交流、新たな挑戦へとつなぐ循環づくりを模索しています。一般社団法人まちはチームだの仲間として、デジタルとリアルを越境しながら、人と文化が出会う新しい場を育てようとしています。

デミーザ・アンドリューさんは、高校まで日本で過ごした後、マサチューセッツ州立大学ボストン校で学び、アントレプレナーシップからマーケティングへ専攻を変更して卒業。LinkedIn Student Club 3期生ではDirectorを務めました。2026年5月から、北九州の一般社団法人まちはチームだの仲間に。小倉城を中心にSNS運用、Webマーケティング、動画制作、AIによる業務効率化に携わり、発信を来訪や体験、人との交流へつなげる実践を重ねています。

アンドリューさんが大切にしているのは、人の“好き”を孤立させず、誰かとの出会いへ変えることです。自身も、言葉だけで価値を伝える難しさや、ニッチなゲームを楽しむ仲間がつながる場の不足を経験し、Webを自己表現と関係づくりの手段として学び始めました。だからこそ、SNSの数字だけではなく、その先の来訪、体験、交流を見つめています。人の熱を丁寧に聴き、伝わる形へ編集し、誰もが居場所を持ちながら挑戦できる入口をつくる。その姿からは、前に立って導く人というより、さまざまな可能性をつなぐメディアづくり・場づくりの担い手としての輪郭が、少しずつ立ち上がっています。

現代では、誰もが情報を発信できる一方、再生数やフォロワー数など、目に見える反応が価値の中心になりがちです。その陰で、地域に息づく文化や、一人ひとりのマニアックな“好き”は、伝える方法や出会う機会を持てないまま埋もれているのかもしれません。アンドリューさんが見つめるのは、SNSを注目の獲得だけで終わらせず、来訪や体験、人との交流へつなぐ可能性です。私たちは、誰かの深い“好き”を一時的な話題として消費せず、居場所や新しい挑戦が生まれる力へ、どう変えていけるでしょうか。

アンドリューさんの挑戦は、地域に埋もれた“好き”や文化を発信素材として消費するのではなく、本人の自己表現と、来訪者の体験、仲間との出会いへつなぎ直す試みです。北九州でその小さな循環が積み重なれば、一過性の観光を越えて、地域と継続的に関わる人や新しい企画が育つ可能性があります。完成された答えを示すより、まず一人の熱に耳を傾け、周囲と試しながら場を育てる。その姿勢に学び、Creative Guildでも、自分や誰かの“好き”が次の出会いと挑戦を生む可能性を、一緒に考えていきましょう。

Let’s Keep Connecting the Energy of What We Love
Andrew Demeza’s Challenge in Kitakyushu: Creating a Cycle Between Experiences and Content

Back to the Japanese version.

Creative Guild is a community of people who work and live in many different places, with Minato City as a starting point, and who want to create more joyful moments in everyday life. In this Guild Directory, we introduce some of the unique people connected through the Creative Guild community. This time, we feature Andrew Demeza, who is exploring social media, web marketing, and video production in Kitakyushu. He is working to uncover people’s deeply personal and sometimes wonderfully niche passions, shape that energy into meaningful content, and connect it to real visits, experiences, encounters, and new challenges. As part of Machi-Wa-Team-Da, a general incorporated association, Andrew is moving between the digital and physical worlds as he helps cultivate new spaces where people and culture can meet.

After completing high school in Japan, Andrew studied at the University of Massachusetts Boston. He initially focused on entrepreneurship before changing his major to marketing and graduating. He also served as a Director in the third cohort of the LinkedIn Student Club. In May 2026, he joined Machi-Wa-Team-Da in Kitakyushu. Working primarily in connection with Kokura Castle, he is involved in social media management, web marketing, video production, and the use of AI to improve operational efficiency. Through these activities, he is gaining practical experience in turning digital communication into real-world visits, experiences, and human connections.

What Andrew values most is making sure that a person’s passion does not remain isolated, but instead becomes a starting point for meeting others. He knows what it feels like to struggle to communicate his own value through words alone, and he has also experienced how difficult it can be for people who love a niche game to find and connect with one another. These experiences led him to study the web as a tool for both self-expression and relationship-building. That is why he looks beyond social media metrics to what happens next: visits, experiences, and genuine interaction. By listening carefully to the energy behind what people love and shaping it into forms others can understand and feel, he is beginning to emerge not as someone who simply leads from the front, but as a potential builder of media and spaces that connect different people and possibilities.

Today, almost anyone can publish information, yet visible metrics such as views and follower counts can easily become the dominant measure of value. In the process, local culture and people’s deeply personal interests may remain hidden simply because they lack the right means of expression or opportunities for connection. Andrew is interested in the possibility of using social media not merely to attract attention, but to inspire visits, experiences, and human encounters. How might we ensure that someone’s profound passion is not consumed as a passing piece of content, but instead becomes a source of belonging and a catalyst for new challenges?

Andrew’s challenge is an attempt to reconnect passions and local culture that might otherwise remain unseen—not merely with promotional content, but with opportunities for self-expression, meaningful experiences, and encounters with others. As these small cycles accumulate in Kitakyushu, they may grow beyond one-time tourism and help cultivate people who remain connected to the region, as well as new ideas and collaborative projects. Rather than presenting a finished answer, Andrew begins by listening closely to one person’s passion and working with others to test and develop what might grow from it. Inspired by that approach, let us use Creative Guild as a place to explore how our own passions—and those of the people around us—can lead to new encounters and new challenges.

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